Social Media Marketing

Part Time

Get up to date with the most popular social media essentials and understand how to use these platforms to market your business online to gain more brand awareness, generate customer interest and increase sales.

Our short course explores Facebook, Twitter, Instagram, LinkedIn and WhatsApp for Business. From choosing the right social media platform for your objectives, you will also learn how to target your campaigns to reach the right audience, develop compelling content and creative visuals, and measure and analyse results.

Browse our other marketing courses here.

Entrance Requirements
  • English and Mathematics at Grade 10 or equivalent
  • Computer skills in Windows
  • Experience using social media for personal use
Who should attend?
  • Marketing managers wanting to develop their social media skills
  • Entrepreneurs wanting to market their businesses online
  • Those keen to identify the missing link that will connect them with their customers and clients
  • Public relations practitioners, brand custodians, digital marketing staff and sales professionals eager to strengthen their social media marketing skills
Course Outline
  • Introduction to social media strategy
  • Social media lingo
  • Choosing your target audience carefully
  • Collecting data, maintaining privacy and implementing the POPI Act
  • Developing compelling content and creative visuals
  • The importance of iterating campaigns
  • Optimising social advertising for long-term success
  • Integration and management
  • Analysing insights and measuring performance
  • Ethics in social media management
  • E-mail marketing
Accreditation and Certification

Upon successful completion of the study programme and internal assessments, students will be awarded the UniCollege Short Programme Certificate in Social Media Marketing Essentials.

Course Factsheet