Social Media Marketing Essentials

Part-time

Start date: 03 Aug 2019
Duration: 10 weeks
Class times:  Saturdays 8:30-12:30

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About this course

In the fast-paced world of social media, you need to be up to date with the most popular social media platforms and understand how to use these platforms to market your business online in order to gain more brand awareness, generate customer interest and increase sales.

In our Social Media Marketing Essentials part-time course, we explore Facebook, Twitter, Instagram, LinkedIn and WhatsApp for Business. From choosing the right social media platform for your objectives, you will also learn how to target your campaigns to reach the right audience, develop compelling content and creative visuals, and measure and analyse results. You will also cover key aspects of data privacy and ethics in social media management.